Versatile Group
One visual identity for a 1,800-person signage manufacturer, from stationery to shipping containers.
Context
Versatile Group is a signage manufacturer with more than 1,800 people across the business. We built the identity that brings all of it under one brand: logo, language, stationery, workplace, merchandise, print, digital and fleet.
One identity for 1,800 people
Every team now works from the same logo, type, colours and templates, in English and Arabic, from business cards to shipping containers.
Icons
We drew a custom icon set for the brand. Consistent stroke weights and a modular grid make every symbol read as part of the brand, whether it sits on corporate stationery or on high-visibility industrial signage.
