Deutsche Aligners

Context

Deutsche Aligners runs clear aligner treatment for dental practices, from the first scan to the final tray. We redesigned all three of their digital surfaces: the marketing site, the platform dentists use to submit and track cases, and the portal the dental lab works from.

The problem

Deutsche Aligners had a strong clinical reputation and weak software. Dentists struggled with a fragmented case submission workflow, the marketing site failed to convert visitors, and no design system tied any of it together.

• Cases filed by emailThe case management platform had no clear workflow structure. Dentists submitted scan files through email threads, so case status was hard to track and aligner production was delayed.
• Zero case visibilityTreatment progress was invisible to everyone outside the lab. Dentists and patients had no way to know whether a case was in review, in production or ready for delivery without calling the lab.
• A site that didn't convertThe marketing website had a high bounce rate and poor conversion. It didn't show the quality of the clinical work behind it.
• Three surfaces, no coherenceThe public website, the dentist platform and the dental lab portal each used a different design language, which confused people moving between them.
• No structured file handoffManaging 3D scans, STL files and treatment plan attachments was entirely manual. Dentists had no structured upload flow, and the lab regularly received incomplete or incorrectly formatted case files.
• No design systemThere were no shared design standards or component library. Every new screen was built from scratch, which made changes slow and expansion into new markets hard.

How we approached it

• End-to-end discoveryWe mapped the full orthodontic workflow, from initial scan submission and 3D treatment planning through to aligner manufacturing and delivery, and marked each step where dentists were losing time.
• Dentist-first architectureWe restructured the platform's information architecture around how dentists work. Case stages became clear status categories, navigation was simplified, and the next action for each case is always on screen.
• One system, three surfacesTo keep the marketing site, dentist platform and lab portal consistent, we built one design system: shared components, tokens and interaction patterns.

The result

• 263% growth in Deutsche Aligners' user base within six months of launch.
• 87% drop in bounce rate over the same period.

Structure before style

We wireframed all three surfaces in low fidelity before any visual design, so layouts were settled against the user flows first.

Final screens

Once the wireframes were approved, we took every screen to full fidelity using the design system, across the dentist platform, the lab portal and the marketing site.